Effective Manager Communication Still Matters
Don’t think for a moment that advanced technology has solved our communication problems at work.  Simple, clear communication is not out of date.  Especially for fast growth companies where everything seems to be happening at warp speed, it’s crucial that leaders and team managers stay in close touch with their employees.

Frequent and clear messages keep growth from going off the rails.

The Consequences of Poor Communication
If you don’t spend the time to get your messages clear, concise, and compelling, you lose time.  Employee confusion over what they are to do and why they are doing it can:

  • Slow down getting new products to market
  • Inhibit customer growth
  • Delay the onboarding of new employees
  • Create friction, misalignment, and disengagement between people and functions

Poor communication risks putting undue stress on both your operations and your people.

Three Basics of Effective Manager Communication
If you follow these three fundamental rules of effective manager communication from our new manager fundamentals training, your chances to create and sustain fast growth improve:

1. Keep Up the Pace and Frequency
Messages are often lost when everyone is working hard and fast. That’s why managers need to repeat and repeat and repeat again to be sure you are heard and understood.  You can’t communicate too often.  A study from Microsoft concluded that between 6 and 20 repetitions were best for audio-based messages.

And it helps if you use all the media at your disposal – phone calls, meetings, emails and text messages.

2. Rely on Structure
Messages are more easily understood and absorbed if they are delivered in a consistent format. Consistent structure allows you to communicate more efficiently.  Agree with your team upon a framework for how information should be presented so employees can understand, hold onto, and act on what they heard more quickly.

3. Send Messages from the Top
Be sure that leaders set the example and the tone. This is the way to encourage a culture of great communication.  Both leaders and the work force need to be accountable for excellence in communication if you want to attract and retain the high level of talent needed to maintain steady and rapid growth.  Effective communication needs to be the standard.

The Bottom Line
Don’t let poor communication sabotage your growth plans.  It will slow your ability to get work done.  Stay on your messaging, repeat it often, and keep it in a consistent form.

To learn more about effective manager communication, download 7 Tips to Increase Employee Engagement through Communication

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